Sunday, October 28, 2012

How to Be Green and Great: Learning About Business Transformation with a New Simulation Game

Last week I had the great pleasure to play a trial of the new Green & Great Game with Piotr Magnuszewski.

(In case you want to know more about the kind of interesting people who develop useful learning games like this - based on computer models -  you can look up Piotr who is a faculty member of the Centre for Systems Solutions,  a Senior Associate of the AtKisson Group (as I am), and a Balaton Group Member  - a network of systems dynamicists and modellers, systems thinkers and sustainability advocates. )

Green & Great is a new simulation game that helps players explore the "business transition to sustainability". The game can played online or preferably in a room with multiple teams, face-to-face, with computer assistance. Up to 6 teams, with 1-5 members each, can play simultaneously and the game takes around 2 hours to play the five 1-year cycles of company strategy and decision-making.

In the simulation, the teams run consulting companies that are advising businesses working in the energy and finance sector (currently, more sectors are being added). The teams go through the decision making cycle of bidding on projects, hiring people with specific competencies, developing internal projects and making staff assignments (and other HR decisions such as training).

The results of these decisions are reported using the Compass (N=Nature, E=Economy, S= Society, and W=Wellbeing) which gives you progress indicators for your company as well as information on your competitors. Teams also get market information annually, about how the sectors are changing, upcoming legislation, what is being expected by consumers regarding environmental reporting, etc.

Teams run their companies for 5 years, and all the usual things happen: people may quit (but of course you can do something about job satisfaction - training or green benefits anyone?), reputation is important (and again the choices on external and internal projects can affect that - what about that CSR reporting project?), sectors change as certain consumer and government demands around transparency change), companies make money (or don't) based on the decisions they make and the impacts of their projects on those compass points (some projects may not be available to you, as in the real world, if your reputation in that area is below a certain accepted level). There's a lot to manage and monitor, but then that is the nature of successful businesses and including those moving in and around the sustainable development space.

My two hours with the game flew by and I really enjoyed playing Green & Great. I found the game very thought-provoking, complex but not overwhelming, and fun! (Which is one of my top criteria for games!)

I played my company team on my own, which is always going to be easier, as I only had myself to convince for decision-making. Because we were trialing it, we talked quite a lot with Piotr and among the competing teams, which might be less in a real game. I can imagine however playing it with a team and the rich conversations which would surround our choices about what kind of projects to take, how to build up a committed workforce, to take our sustainability values seriously and still make a good income. I was delighted that I ended up with high scores around Nature, Society and Wellbeing and towards the top for Economy (not the highest, but a satisfying result - we didn't go broke keeping our other three compass indicators high - not even close!)

The game is great for consulting company teams, or for businesses who are working towards and trading in the sustainable development field. It is also an excellent way for people in the NGO or public sector to learn more about their private sector partners and the environment in which they are working. The game gives good opportunities for insight into how business is transforming and can help enrich the dialogue with business that you find in public-private partnerships.

It's available now to play, and you can either play it with your own teams internally, with mixed sector teams if you have a joint project, or if you are a game administrator/facilitator/trainer you can play the game with your clients. They are continuing to enhance Green&Great and are happy to have feedback (which I was also happy to give - it is nice when a game is constantly evolving.)

Curious? If you want to try it out for yourself you can sign up for a demo and free trial on the website: Green & Great